The Shallows: What the Internet Is Doing to Our Brains - by Nicholas Carr

“The best-selling author of The Big Switch returns with an explosive look at technology's effect on the mind.

"Is Google making us stupid?" When Nicholas Carr posed that question in an Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: as we enjoy the Internet's bounties, are we sacrificing our ability to read and think deeply?

Now, Carr expands his argument into the most compelling exploration yet published of the Internet's intellectual and cultural consequences. Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the Internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.”

No password Free download

Download - letitbit

Mirror 1 - depositfiles

Mirror 2 - fileserve

Look my other publications at /.Ru

Strategic Planning for Public Relations Book

This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his background in practice and teaching, Ron Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication program. Both classic public relations situations and current, timely events are presented in cases and examples throughout.
keep visiting our site to download Miscellaneous free pdf books by rapidshare mediafire and to get Strategic Planning for Public Relations fro megaupload or torrent.
Related Ebook :DOWNLOAD

Social Media Marketing An Hour a Day Book

Building on the personal empowerment and liberation that the Internet offers, consumers are actively connecting with each other and talking about everything from cars and health to scrapbooking techniques and pool chemicals. In the process, they are either reinforcing marketing efforts or beating marketers at their own game by directly sharing their own experiences and thoughts on the Social Web. In Part I, you’ll gain an understanding of not only the growing consumer attraction to social media but also the causes of consumer frustration with traditional media. These trends — each significant in their own right — amplify each other when combined. I’ll end with a working definition of social media and a framework to understand how to apply social media to your business or organization.

keep visiting our site to download eCommerce free pdf books by Dave Evans rapidshare mediafire and to get Social Media Marketing An Hour a Day fro megaupload or torrent.

Related Ebook :DOWNLOAD

Brand Warfare: 10 Rules for Building the Killer Brand Book

Offers a series of principles for improving a company's understanding of the concept of brand and brand usage. Tells why a good brand is needed to be competitive, when co-dependency between company and consumer is good, and what the two great threats are to good advertising, all based on the methods used by John Hancock.

keep visiting our site to download Business Finance Jobs free pdf books by rapidshare mediafire and to get Brand Warfare: 10 Rules for Building the Killer Brand fro megaupload or torrent.

Related Ebook :DOWNLOAD

Search Engine Optimization An Hour A Day Book

New take on the sometimes confusing and seemingly mysterious world of search engine friendly web sites? A new book provides a rational systematic, common approach to the art and science of SEO.Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for those who have a website and it has yet to begin the long process of time optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach have developed if it won the work with new. customers.Refreshingly, this approach focuses not only on technical tactics, but also about the reasons why SEO is important about just achieving high rankings in search engine results such things as business goals, creating appealing marketing messages and designing human-usable Web sites.The book also avoids SEO techniques du jour, the kind of tactics that are hotly debated in the forums and can not or no impact on your overall success. Rather, the book concentrates on a solid, fundamental approach with proven techniques, regardless of seemingly arbitrary algorithmic changes by the search engines.The book is written very well, with SEO-specific jargon only when necessary and always ensure that introduce new concepts in clear English (there is also an excellent glossary at the end of the book).The first part of the book focuses on a neglected area to many newcomers, often to their detriment: a solid foundation for your SEO efforts. You need to clarify your goals and truly understanding the basics of how search engines work and what kinds of activities in search engine optimization have (and not working) before dipping into your work.And for everyone who works in an organization that is the next important step in a strategy that works with your existing marketing, information, sales and other groups to ensure that your SEO efforts to support the overall objectives to create the entire team. The second part of the book focuses on the development of this strategy, and offers suggestions for working with other groups and sell them on the importance of effective SEO.Only when this important foundation has been established, you should start the actual work of keyword selection and optimization, link building and so on.

keep visiting our site to download SEO free pdf books by Jennifer Grappone and Gradiva Couzin rapidshare mediafire and to get Search Engine Optimization An Hour A Day fro megaupload or torrent.

Related Ebook : DOWNLOAD