Thứ Sáu, 11 tháng 3, 2011

Leader and Leadership


leadership-risesmart.jpg


1। Gurus on Leadership

In a world where every business and organization is in a permanent state of change, these questions are asked constantly. Yetleadershipas a word did not really appear in a dictionary until the late 1800s. Prior to that period of time leaders enjoyed largely inherited power and authority. It was the time of Kings and Tyrants. ‘Leadershipas a topic for development and study in the business world only came into real focus with the onset of the industrial era of the early 20th century.

http://rapidshare.com/files/36619824/1854183516.rar

2. Creating Leaderful Organizations: How to Bring Out Leadership in Everyone

Leadership has traditionally resided in one person with many followers. This book presents a new model of mutual leadership, which transforms leadership from one individual's responsibility into a new way of working for everyone.

Creating Leaderful Organizations demonstrates the bottom-line benefits of this model, shows how it is already working in numerous companies, and offers guidance in implementation. Author Joseph Raelin explains how to distribute leadership roles; develop individuals to be leaders; deal with resistance; and achieve the "4 c's of leaderful practice" -- concurrent leadership, collective leadership, collaborative leaders, and compassionate leaders.

http://rapidshare.com/files/36457648/packp.rar

3. Maintaining Team Performance

Between the time a team is launched and the time it delivers results, managers need to know that the team is on course. Whether they have launched a team to achieve a business objective or have inherited a team, they need to monitor effectiveness on an ongoing basis and make course corrections that keep small problems from becoming major disasters.

Monitoring and maintaining team performance is a key element of leading a team. You can provide that leadership by paying attention to four important dimensions: team member effort, team member knowledge and skills, team tactics, and group dynamics. By focusing on those four areas, you can assess your team’s performance, zero in on areas of weakness, and take the corrective measures necessary to ensure peak performance and to deliver expected results.

http://rapidshare.com/files/33930886/Maintaining_Team_Performance.chm

4. Developing Knowledge-Based Client Relationships, Second Edition: Leadership in Professional Services

Developing Knowledge-Based Client Relationships, Second Edition, shows organizations how to lead their key clients into lasting, profitable, high-value relationships. Building on the powerful, tested principles of knowledge-based client relationships, Ross Dawson provides clear and extremely practical approaches for all professional and knowledge-based firms on how to create unique value for both clients and themselves.

Detailed case studies across a wide variety of professional services industries offer valuable insights into world leading practice in the field.

He examines key client programs, and how to create deeper knowledge-based relationships through these. He discusses in detail the collaborative technologies available today and how they can be used in client relationships, along with managing portfolios of communications channels. He also discusses firm-wide relationship management, leading relationship teams, and value-based pricing for knowledge-based client relationships. This is done by presenting underlying theoretical framework, a variety of tools for structuring relationships and presenting knowledge to clients, and numerous case studies and examples of firms which have implemented these concepts successfully.

*Completely updated and revised to focus on the latest thinking in client relationships and professional services
* Discusses how to make effective use of the new collaborative technologies
* Includes numerous case studies and examples of real professional services firms

http://rapidshare.com/files/33229483/ISBN0750678712.rar

5 The Leadership Scorecard: ROI for Leaders (Improving Human Performance Series)
http://rapidshare.com/files/32808817/isbn0750677643.rar

6 The Emotionally Intelligent Manager: How to Develop and Use the Four Key Emotional Skills of Leaders
http://rapidshare.com/files/32126977/the_emotionally_intelligent_man

7 Inside the Minds: Leading CEOs - CEOs from Duke Energy, Office Depot, Corning & More on Management,
http://rapidshare.com/files/31577327/InsidetheMinds.rar

8 Derivatives: A Manager's Guide to the World's Most Powerful Financial Instruments
http://rapidshare.com/files/13532165/ISBN007134506X.rar

9 Great Motivation Secrets of Great Leaders
http://rapidshare.com/files/13533002/ISBN0071447741.rar

10. The Executive's Guide to Information Technology
http://rapidshare.com/files/30547524/the-executives-guide-to-information-technology.9780471266099.19170.pdf

11. The Four Pillars of High Performance
http://rapidshare.com/files/13533057/ISBN0071448799.rar

12. John F. Kennedy On Leadership: The Lessons And Legacy Of A President
http://rapidshare.com/files/30237059/AVAX0153.rar

13. The Practice of Leadership: Developing the Next Generation of Leaders
http://rapidshare.com/files/29744476/0787983055.The_Practice_of_Leadership__Developing_the_Next_Generation_of_Leaders.rar

14. The Art and Practice of Leadership Coaching: 50 Top Executive Coaches Reveal Their Secrets
http://rapidshare.com/files/27407856/AVAX0053.rar

15. Beyond Change Management: Advanced Strategies for Today's Transformational Leaders
http://rapidshare.com/files/13544446/2001.ISBN0787956457.rar

16. The Concise Adair on Leadership
http://rapidshare.com/files/13547596/2003.ISBN1854182188.rar

17. The Successful Leadership Development Program: How to Build It and How to Keep It Going
http://rapidshare.com/files/13551504/2006.ISBN0787979082.rar

18. The Leadership Crash Course: How to Create a Personal Leadership Value [ILLUSTRATED]
http://rapidshare.com/files/13551420/2006.ISBN0749446382.rar

19. Leadership Processes and Follower Self-identity
http://rapidshare.com/files/13616048/Lawrence.Erlbaum_.Leadership.Processes.and.Follower.Self-Identity._2004_.TLF._0805838929_.rar

20. Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development [ILLUSTRA
http://rapidshare.com/files/5250731/Managers.not.MBAs.rar

Thứ Năm, 10 tháng 3, 2011

Advertising and Promotion: An Integrated Marketing Communications Perspective



George E Belch, "Advertising and Promotion: An Integrated Marketing Communications Perspective"
McGraw-Hill/Irwin; 6 ed | 2003 | ISBN: 0072866144 | 864 pages | PDF | 6 MB

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.