Leader and Leadership

1। Gurus on Leadership

In a world where every business and organization is in a permanent state of change, these questions are asked constantly. Yet ‘leadership’ as a word did not really appear in a dictionary until the late 1800s. Prior to that period of time leaders enjoyed largely inherited power and authority. It was the time of Kings and Tyrants. ‘Leadership’ as a topic for development and study in the business world only came into real focus with the onset of the industrial era of the early 20th century.

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2. Creating Leaderful Organizations: How to Bring Out Leadership in Everyone

Leadership has traditionally resided in one person with many followers. This book presents a new model of mutual leadership, which transforms leadership from one individual's responsibility into a new way of working for everyone.

Creating Leaderful Organizations demonstrates the bottom-line benefits of this model, shows how it is already working in numerous companies, and offers guidance in implementation. Author Joseph Raelin explains how to distribute leadership roles; develop individuals to be leaders; deal with resistance; and achieve the "4 c's of leaderful practice" -- concurrent leadership, collective leadership, collaborative leaders, and compassionate leaders.

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3. Maintaining Team Performance

Between the time a team is launched and the time it delivers results, managers need to know that the team is on course. Whether they have launched a team to achieve a business objective or have inherited a team, they need to monitor effectiveness on an ongoing basis and make course corrections that keep small problems from becoming major disasters.

Monitoring and maintaining team performance is a key element of leading a team. You can provide that leadership by paying attention to four important dimensions: team member effort, team member knowledge and skills, team tactics, and group dynamics. By focusing on those four areas, you can assess your team’s performance, zero in on areas of weakness, and take the corrective measures necessary to ensure peak performance and to deliver expected results.

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4. Developing Knowledge-Based Client Relationships, Second Edition: Leadership in Professional Services

Developing Knowledge-Based Client Relationships, Second Edition, shows organizations how to lead their key clients into lasting, profitable, high-value relationships. Building on the powerful, tested principles of knowledge-based client relationships, Ross Dawson provides clear and extremely practical approaches for all professional and knowledge-based firms on how to create unique value for both clients and themselves.

Detailed case studies across a wide variety of professional services industries offer valuable insights into world leading practice in the field.

He examines key client programs, and how to create deeper knowledge-based relationships through these. He discusses in detail the collaborative technologies available today and how they can be used in client relationships, along with managing portfolios of communications channels. He also discusses firm-wide relationship management, leading relationship teams, and value-based pricing for knowledge-based client relationships. This is done by presenting underlying theoretical framework, a variety of tools for structuring relationships and presenting knowledge to clients, and numerous case studies and examples of firms which have implemented these concepts successfully.

*Completely updated and revised to focus on the latest thinking in client relationships and professional services
* Discusses how to make effective use of the new collaborative technologies
* Includes numerous case studies and examples of real professional services firms

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5 The Leadership Scorecard: ROI for Leaders (Improving Human Performance Series)
http://rapidshare.com/files/32808817/isbn0750677643.rar

6 The Emotionally Intelligent Manager: How to Develop and Use the Four Key Emotional Skills of Leaders
http://rapidshare.com/files/32126977/the_emotionally_intelligent_man

7 Inside the Minds: Leading CEOs - CEOs from Duke Energy, Office Depot, Corning & More on Management,
http://rapidshare.com/files/31577327/InsidetheMinds.rar

8 Derivatives: A Manager's Guide to the World's Most Powerful Financial Instruments
http://rapidshare.com/files/13532165/ISBN007134506X.rar

9 Great Motivation Secrets of Great Leaders
http://rapidshare.com/files/13533002/ISBN0071447741.rar

10. The Executive's Guide to Information Technology
http://rapidshare.com/files/30547524/the-executives-guide-to-information-technology.9780471266099.19170.pdf

11. The Four Pillars of High Performance
http://rapidshare.com/files/13533057/ISBN0071448799.rar

12. John F. Kennedy On Leadership: The Lessons And Legacy Of A President
http://rapidshare.com/files/30237059/AVAX0153.rar

13. The Practice of Leadership: Developing the Next Generation of Leaders
http://rapidshare.com/files/29744476/0787983055.The_Practice_of_Leadership__Developing_the_Next_Generation_of_Leaders.rar

14. The Art and Practice of Leadership Coaching: 50 Top Executive Coaches Reveal Their Secrets
http://rapidshare.com/files/27407856/AVAX0053.rar

15. Beyond Change Management: Advanced Strategies for Today's Transformational Leaders
http://rapidshare.com/files/13544446/2001.ISBN0787956457.rar

16. The Concise Adair on Leadership
http://rapidshare.com/files/13547596/2003.ISBN1854182188.rar

17. The Successful Leadership Development Program: How to Build It and How to Keep It Going
http://rapidshare.com/files/13551504/2006.ISBN0787979082.rar

18. The Leadership Crash Course: How to Create a Personal Leadership Value [ILLUSTRATED]
http://rapidshare.com/files/13551420/2006.ISBN0749446382.rar

19. Leadership Processes and Follower Self-identity
http://rapidshare.com/files/13616048/Lawrence.Erlbaum_.Leadership.Processes.and.Follower.Self-Identity._2004_.TLF._0805838929_.rar

20. Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development [ILLUSTRA
http://rapidshare.com/files/5250731/Managers.not.MBAs.rar

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E Belch, "Advertising and Promotion: An Integrated Marketing Communications Perspective"
McGraw-Hill/Irwin; 6 ed | 2003 | ISBN: 0072866144 | 864 pages | PDF | 6 MB

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

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The Shallows: What the Internet Is Doing to Our Brains - by Nicholas Carr

“The best-selling author of The Big Switch returns with an explosive look at technology's effect on the mind.

"Is Google making us stupid?" When Nicholas Carr posed that question in an Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: as we enjoy the Internet's bounties, are we sacrificing our ability to read and think deeply?

Now, Carr expands his argument into the most compelling exploration yet published of the Internet's intellectual and cultural consequences. Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the Internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.”

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Strategic Planning for Public Relations Book

This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his background in practice and teaching, Ron Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication program. Both classic public relations situations and current, timely events are presented in cases and examples throughout.
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Social Media Marketing An Hour a Day Book

Building on the personal empowerment and liberation that the Internet offers, consumers are actively connecting with each other and talking about everything from cars and health to scrapbooking techniques and pool chemicals. In the process, they are either reinforcing marketing efforts or beating marketers at their own game by directly sharing their own experiences and thoughts on the Social Web. In Part I, you’ll gain an understanding of not only the growing consumer attraction to social media but also the causes of consumer frustration with traditional media. These trends — each significant in their own right — amplify each other when combined. I’ll end with a working definition of social media and a framework to understand how to apply social media to your business or organization.

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Brand Warfare: 10 Rules for Building the Killer Brand Book

Offers a series of principles for improving a company's understanding of the concept of brand and brand usage. Tells why a good brand is needed to be competitive, when co-dependency between company and consumer is good, and what the two great threats are to good advertising, all based on the methods used by John Hancock.

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Search Engine Optimization An Hour A Day Book

New take on the sometimes confusing and seemingly mysterious world of search engine friendly web sites? A new book provides a rational systematic, common approach to the art and science of SEO.Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for those who have a website and it has yet to begin the long process of time optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach have developed if it won the work with new. customers.Refreshingly, this approach focuses not only on technical tactics, but also about the reasons why SEO is important about just achieving high rankings in search engine results such things as business goals, creating appealing marketing messages and designing human-usable Web sites.The book also avoids SEO techniques du jour, the kind of tactics that are hotly debated in the forums and can not or no impact on your overall success. Rather, the book concentrates on a solid, fundamental approach with proven techniques, regardless of seemingly arbitrary algorithmic changes by the search engines.The book is written very well, with SEO-specific jargon only when necessary and always ensure that introduce new concepts in clear English (there is also an excellent glossary at the end of the book).The first part of the book focuses on a neglected area to many newcomers, often to their detriment: a solid foundation for your SEO efforts. You need to clarify your goals and truly understanding the basics of how search engines work and what kinds of activities in search engine optimization have (and not working) before dipping into your work.And for everyone who works in an organization that is the next important step in a strategy that works with your existing marketing, information, sales and other groups to ensure that your SEO efforts to support the overall objectives to create the entire team. The second part of the book focuses on the development of this strategy, and offers suggestions for working with other groups and sell them on the importance of effective SEO.Only when this important foundation has been established, you should start the actual work of keyword selection and optimization, link building and so on.

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