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Thứ Ba, 22 tháng 2, 2011

Strategic Planning for Public Relations Book

This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his background in practice and teaching, Ron Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication program. Both classic public relations situations and current, timely events are presented in cases and examples throughout.
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Social Media Marketing An Hour a Day Book

Building on the personal empowerment and liberation that the Internet offers, consumers are actively connecting with each other and talking about everything from cars and health to scrapbooking techniques and pool chemicals. In the process, they are either reinforcing marketing efforts or beating marketers at their own game by directly sharing their own experiences and thoughts on the Social Web. In Part I, you’ll gain an understanding of not only the growing consumer attraction to social media but also the causes of consumer frustration with traditional media. These trends — each significant in their own right — amplify each other when combined. I’ll end with a working definition of social media and a framework to understand how to apply social media to your business or organization.

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Brand Warfare: 10 Rules for Building the Killer Brand Book

Offers a series of principles for improving a company's understanding of the concept of brand and brand usage. Tells why a good brand is needed to be competitive, when co-dependency between company and consumer is good, and what the two great threats are to good advertising, all based on the methods used by John Hancock.

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Search Engine Optimization An Hour A Day Book

New take on the sometimes confusing and seemingly mysterious world of search engine friendly web sites? A new book provides a rational systematic, common approach to the art and science of SEO.Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for those who have a website and it has yet to begin the long process of time optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach have developed if it won the work with new. customers.Refreshingly, this approach focuses not only on technical tactics, but also about the reasons why SEO is important about just achieving high rankings in search engine results such things as business goals, creating appealing marketing messages and designing human-usable Web sites.The book also avoids SEO techniques du jour, the kind of tactics that are hotly debated in the forums and can not or no impact on your overall success. Rather, the book concentrates on a solid, fundamental approach with proven techniques, regardless of seemingly arbitrary algorithmic changes by the search engines.The book is written very well, with SEO-specific jargon only when necessary and always ensure that introduce new concepts in clear English (there is also an excellent glossary at the end of the book).The first part of the book focuses on a neglected area to many newcomers, often to their detriment: a solid foundation for your SEO efforts. You need to clarify your goals and truly understanding the basics of how search engines work and what kinds of activities in search engine optimization have (and not working) before dipping into your work.And for everyone who works in an organization that is the next important step in a strategy that works with your existing marketing, information, sales and other groups to ensure that your SEO efforts to support the overall objectives to create the entire team. The second part of the book focuses on the development of this strategy, and offers suggestions for working with other groups and sell them on the importance of effective SEO.Only when this important foundation has been established, you should start the actual work of keyword selection and optimization, link building and so on.

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Thứ Sáu, 20 tháng 8, 2010

Economics

Free to Choose: A Personal Statement

The international bestseller on the extent to which personal freedom has been eroded by government regulations and agencies while personal prosperity has been undermined by government spending and economic controls.

Milton Friedman is a senior research fellow at the Hoover Institution, Stanford University, and the Paul Snowden Distinguished Service Professor Emeritus of Economics at the University of Chicago. In 1976 he was awarded the Nobel Prize in economics. He has written a number of books, including two with his wife, Rose D. Friedman—the bestselling Free to Choose and Two Lucky People: Memoirs, the latter published by the University of Chicago Press.

Rose D. Friedman has written two books with her husband Milton Friedman, the bestselling "Free to Choose" and "Two Lucky People: Memoirs", the latter published by the University of Chicago Press.

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Economics in One Lesson: The Shortest and Surest Way to Understand Basic Economics
"A magnificent job of theoretical exposition."
—Ayn Rand

“I strongly recommend that every American acquire some basic knowledge of economics, monetary policy, and the intersection of politics with the economy. No formal classroom is required; a desire to read and learn will suffice. There are countless important books to consider, but the following are an excellent starting point: The Law by Frédéric Bastiat; Economics in One Lesson by Henry Hazlitt; What has Government Done to our Money? by Murray Rothbard; The Road to Serfdomby Friedrich Hayek; and Economics for Real People by Gene Callahan.

If you simply read and comprehend these relatively short texts, you will know far more than most educated people about economics and government. You certainly will develop a far greater understanding of how supposedly benevolent government policies destroy prosperity. If you care about the future of this country, arm yourself with knowledge and fight back against economic ignorance. We disregard economics and history at our own peril.”
—Ron Paul, Senator from Texas

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What the Dog Saw: And Other Adventures

Gladwell's fourth book comprises various contributions to the New Yorker and makes for an intriguing and often hilarious look at the hidden extraordinary. He wonders what... hair dye tell[s] us about twentieth century history, and observes firsthand dog whisperer Cesar Millan's uncanny ability to understand and be understood by his pack. Gladwell pulls double duty as author and narrator; while his delivery isn't the most dramatic or commanding, the material is frequently astonishing, and his reading is clear, heartfelt, and makes for genuinely pleasurable listening. A Little, Brown hardcover. (Nov.)

"This evidence of a Gladwell effect helps to predict something larger: that Mr. Gladwell's new book will be as successful as his first three...This book full of short conversation pieces is a collection that plays to the author's strengths. It underscores his way of finding suitably quirky subjects (the history of women's hair-dye advertisements; the secret of Heinz's unbeatable ketchup; even the effects of women's changing career patterns on the number of menstrual periods they experience in their lifetimes) and using each as gateway to some larger meaning." (New York Times Janet Maslin )

"Uniformly delightful...Malcolm Gladwell can write engrossingly about just about anything...His witty, probing articles are as essential to David Remnick'sNew Yorker as those of Wolcott Gibbs and A.J. Liebling were to Harold Ross's...Gladwell has a gift for capturing personalities, a Borscht Belt comic's feel for timing and a bent for counterintuitive thinking. He loves to start a piece by settling you onto a cushion of received ideas, then yanking it out from under you."- (Bloomberg News Craig Seligman)

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